Social media has become the backbone of digital marketing. Platforms like Facebook, Instagram, and LinkedIn aren’t just spaces for connecting with people anymore—they’re now essential for brands to build authority, engage audiences, and generate sales. But simply being present isn’t enough. Marketers need the right tools to create content, schedule posts, track analytics, and optimize campaigns for better performance.
At Seventy9Media, a trusted Search Engine Marketing company in Mumbai, we’ve seen firsthand how the right tools can save hours of manual work while improving ROI. Whether you’re an entrepreneur, freelancer, or part of a growing business, here are the top social media tools every marketer should know in 2025.
Why Tools Matter on Facebook, Instagram & LinkedIn
Before diving into the tools, it’s important to understand why platforms themselves are so critical:
- Facebook: Still the largest social media platform, excellent for brand awareness, community building, and running targeted ads.
- Instagram: The hub for visual storytelling, influencer collaborations, and product promotion through reels and stories.
- LinkedIn: A professional networking platform that’s invaluable for B2B marketing, thought leadership, and lead generation.
The tools we’ll cover below integrate seamlessly with these platforms, making them more powerful and easier to manage.
1. Hootsuite – Multi-Platform Scheduling & Monitoring
Hootsuite is an all-in-one social media management tool that supports Facebook, Instagram, LinkedIn, and more. You can schedule posts, track engagement, and even monitor competitor activity.
Why Marketers Use It:
- Centralized content scheduling
- Social listening features to monitor mentions
- Team collaboration tools
2. Buffer – Clean & Simple Publishing
Buffer is ideal for marketers who want simplicity. Its dashboard makes it easy to schedule posts across different platforms, especially Instagram and LinkedIn, without overwhelming features.
Best Suited For: Small businesses and freelancers focused on efficiency.
3. Canva – Quick Visual Content Creation
Visuals drive engagement, especially on Instagram and Facebook. Canva allows you to create eye-catching designs, reels covers, infographics, and LinkedIn banners in minutes.
Pro Tip: Use Canva’s Brand Kit to ensure consistent logos, fonts, and colors across all platforms.
4. Sprout Social – Analytics & Engagement
Sprout Social stands out for its in-depth analytics. For LinkedIn B2B marketers, it provides engagement metrics that help fine-tune messaging. On Instagram and Facebook, it helps track customer interaction trends.
5. BuzzSumo – Content & Influencer Insights
BuzzSumo is excellent for discovering trending content and influencers in your niche. For example, you can analyze what kind of Facebook posts are getting traction or which Instagram reels are generating buzz.
6. Later – Visual Planning for Instagram & TikTok
Later is specifically designed for visual-first platforms like Instagram. Its drag-and-drop calendar makes it easier to design a cohesive feed. It also integrates with Facebook for auto-publishing.
7. SEMrush Social Toolkit – Combining SEO & Social
SEMrush is widely known for SEO, but its social media toolkit makes it a double win. You can schedule posts on LinkedIn, track competitors on Instagram, and analyze Facebook campaign performance.
This integrated approach is why many consider SEMrush essential for agencies like ours—the best SEO service agency in Mumbai—who manage both SEO and social under one roof.
8. Google Analytics – Measuring Social ROI
Facebook and Instagram may deliver likes and comments, but businesses need to know if these interactions lead to conversions. Google Analytics helps track how traffic from social channels performs on your website.
9. Trello – Planning Content Calendars
Every successful campaign on LinkedIn or Instagram starts with planning. Trello helps map out posts, assign tasks, and keep the entire team aligned.
10. ChatGPT – AI-Powered Creativity
From writing engaging Instagram captions to crafting professional LinkedIn updates, ChatGPT helps marketers save time while staying creative. It’s also great for brainstorming ad copies or generating replies to FAQs.
Choosing the Right Tool for the Right Platform
- For Facebook Ads: Use Hootsuite or Sprout Social for performance tracking.
- For Instagram Growth: Canva (for design) + Later (for scheduling).
- For LinkedIn Networking: SEMrush (to analyze competitors) + BuzzSumo (to find trending B2B content).
Final Thoughts
Social media marketing is about working smarter, not harder. With the right mix of tools, you can streamline your efforts across Facebook, Instagram, and LinkedIn, while also delivering measurable business results.
At Seventy9Media, we combine these tools with strategic planning to help brands grow. As a marketing agency, we know how to align social media campaigns with SEO and paid marketing to drive lasting success.
👉 Want to elevate your brand’s presence online? Partner with Seventy9Media—your trusted Search Engine Marketing company in Mumbai—and let’s create campaigns that don’t just get likes but bring results.