How AI Predictive Audiences Are Changing Ad Targeting — And Why Brands Need Agencies That Understand It
Digital advertising is no longer about reaching more people. It’s about reaching the right people before your competitors do. With rising ad costs, shrinking attention spans, and increasing privacy restrictions, brands that rely on outdated targeting methods are seeing diminishing returns. The real competitive advantage today lies in AI predictive audiences—and more importantly, in working with agencies that know how […]